Dominic Marcel

Since I was a child, I've loved puzzles. I put this down to my desire to understand how things work. Cause and effect. For higher education I studied science to learn more about the world around me, but it was psychology that fascinated me most. Best summed up by a renowned marketer; "Humans are not rational. We are pattern-seeking animals with a conflicting maelstrom of instincts, biases, beliefs and prejudices". This irrational nature intrigued me from my first job as a personal shopper, as I learnt that people do not simply buy on features alone. There has to be a story- a story that resonates with the buyer. A story that makes them feel an emotion. Emotions drive action, and this is why I love selling homes. Every home isn't for everyone, and it absolutely shouldn't be. Every home has its own story to tell; you just have to listen first to understand it. Once you understand the story (or the lifestyle if you will) of living in that home, then you can go about creating marketing that speaks to the right buyer. Marketing that makes them feel an emotion that drives the action to buy. It's simple, but it's not easy. I've spent the last 17 years of my career in property learning how to identify the geodemographics of the most likely buyer for your home, so I can ensure your marketing strategy talks directly to that buyer. Generic marketing leads to generic results, and I don't operate in the field of 'ordinary'. I take my responsibility extremely seriously- selling your home is a big deal, and as homes don't have exact values, your agent has a direct impact on the price you sell for. The equity you can win or lose has a huge impact on your life. It's not just about money though, it's about the experience. Moving home should be enjoyable, yet it's one of the most stressful experiences in your life. Most causes of those stresses aren't in your control, but choosing your agent is. Having an agent that offers you a personal, tailored and remarkable experience who is dedicated to helping you (and not tens of others at the same time) achieve your goals is in your control. Having an agent who truly has my back is what I'd want if I were moving home, and that's why I founded Lion Estates in 2019. Simply, we're a new breed of estate agent.